Every time you #buyHERproduct, you embark on a unique experience that fuses traditional handmade crafts and high-end fashion. When you buy your ASILA product, we invest 10% of our profits directly to #fundHERambition. At ASILA, we make a difference by not only getting each woman to voice her ambition, but by pushing her to live it as well! With every purchase, an additional 10% of our profit is set aside to #igniteHERpower. ASILA is committed to equip our artisans with the necessary tools, skills, and resources to scale her enterprise, increase her long-term income stream, and lead high-impact community projects.
Handcrafting is at the heart of Moroccan tradition. Our women artisan partners use traditional techniques that have been passed down from generation to generation. At ASILA, we value the quality of their handmade crafts and their attention to detail. We are committed to the fusion of fashion and cultural heritage - to integrating the artisanal techniques of weaving, sewing, threading, stitching and embroidering into high-end products of quality, making for unique and authentic designs.
All women have ambition. Here at ASILA we highlight the ambitions our artisans hold close to their hearts. Every year, we select 8-12 bright, grassroots women artisans and entrepreneurs that hold unique ambitions. We then accompany each woman to voice, plan, fund and live her ambition.
Providing a woman with income alone is not enough for economic independence. Above all else, we seek to provide our women with self-confidence, access, and leadership. Through the ASILA empowerment caravan and capacity-building programs, our women acquire the necessary tools, skills, and resources to scale their enterprises, increase their long-term income streams, and lead high-impact community projects. Through these programs, women refine their administrative, technological and entrepreneurial skills, enabling them to lead sustainable businesses and taken on more leadership roles in their communities.